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About US

OUR STORY

A COFFEE AFICIONADO’S DREAM

Forging Your Favorite Aromatic Travel Coffee Cup

This is a story about a man with taste. Taste, and also, smell. Uh, a sense of smell. Not a man with a smell.

Let’s start over:

As any wine sommelier, whiskey jockey, or chef could tell you, taste and smell go together. Without a sense of smell, we lose much of our sense of taste; conversely, just the scent of our favorite meal can set our mouths to water.

So it goes with coffee.

One day, on his commute to work, the inventor was slurping coffee from his usual travel cup, and it just… wasn’t hitting right. In fact, it hadn’t been hitting right for a long time. Sometimes, he’d just use a regular ceramic mug in the car, because the improved experience was worth the risk of spillage. But he couldn’t put his finger on why.

And then he realized: he couldn’t smell his coffee. The small hole in the top of the travel cup made it nearly impossible to enjoy the aroma.

So SHAD’s founder patented a coffee enhancing coffee cup that lets you smell—and therefore taste—your coffee. You’re welcome.

OUR VALUES

A REUSABLE COFFEE CUP THAT DOESN’T COMPROMISE ON STEWARDSHIP

We love coffee: making it, drinking it, discussing it, sharing it. But we’re not coffee snobs. The way we see it, the only wrong way to drink a cup of java is to drink one you didn’t like. That doesn’t mean we can’t teach people how to find, brew, and savor better coffee. Which is why we want to build a diverse community of coffee drinkers—from the novice to the master roaster—who can enjoy their favorite beverage ethically and sustainably.

Here’s how:

  1. PRODUCT INNOVATION. We don’t settle for what’s out there, or even for what we invent. We’ll always look for better ways to make products that improve or celebrate the coffee-drinking experience.
  2. CORPORATE PHILANTHROPY. We make an annual donation to support clean water efforts. See more below.
  3. COFFEE EDUCATION Using one of our cups is a great way to get the most out of your coffee, but it’s not the only way. From beans to brew, we want to teach consumers about the benefits of sustainably sourced, thoughtfully prepared coffee.
  4. INTEGRITY. Our lifetime guarantee shows that we stand by the quality of our product.
  5. COMMUNITY ENGAGEMENT. We love people who love coffee, and we love all of the ways that coffee can help us do good. Find us connecting in coffee shops, hosting lunch-and-learns, and volunteering in our communities.
  6. DIVERSITY & INCLUSION. Coffee is for everyone. Everyone. We will hire diversely, manufacture ethically, and respect the many cultures from which coffee is sourced.

OUR CAUSE

SHAD COFFEE ENHANCING TRAVEL CUPS SUPPORT GLOBAL CLEAN WATER

Our donations to WaterAid will help fight water insecurity and support the creation of new wells, toilets, and hand washing stations at health facilities in developing countries. We are proud to support WaterAid as our chosen charity. You can find out more at www.wateraid.org.

WaterAid/ Joey Lawrence
WaterAid/ Joey Lawrence